OK, a bit of a divergence here. Actually it’s not much of a divergence, I’ve always said this blog was a place to braindump all my ideas and keep a track of where I am. It just so happens that I haven’t had much to say about work, I’ve settled down better in London and have nothing [which I deem] interesting to say. So I’m going to talk about Search Engine Optimisation and PR for a bit. Before I start nothing I say in this is going to be new, and probably not all of it right.
For me, Search Engine Optimisation should form the basis of any comms campaign. It’s what got me into digital PR. Two and a half years ago, Rainier PR’s Wadds asked me to do a bit of research of SEO and implement some of my findings in the web site. You’ll find my poorly proofed whitepaper here. And it wasn’t so long ago when I bored PR networking queen Jaz Cummins to tears with my SEO rant when I first met her a couple of years back.
Geordie Scally and part time PR Golden child, Stephen Davies has commented on SEO in the past but following his new business venture and move to Newcastle’s premier business park, he’s been rather quiet on that front.
I flirted outrageously with Social Meedja Massif! [innit] but I always had a keen interest in the way SEO is more measurable and actually leads to conversions rather than ‘conversations’. If you were a client where would your money go?
Before you worry your little selves about the intricacies of tinkering about with ‘web code and that’, I’m not talking about breaking your Web site. I’ve no real experience of web coding, etc, I can spot patterns and take a guess at what means what but apart from that I’m as lost as horse with a wrench.
With Google dicking around with its algorithm again, content is key. This is where PR can take some of the SEO market if we’re clever enough. And the basis of content is knowing what people are searching for, i.e. keywords – which is where I am starting from and see where I get from there.
Follow me on my journey as I waste time working out how two conflicting areas[SEO and PR] can come together into something more beautiful. Take note Middle East.