Tag Archives: SEO

Using Notepad++ in SEO

OK, I’m making this as I go along, you know that, I know that. [Well I’m not, I’m researching quite a bit, but you know what I mean] But it is 7.25pm right now and I finished work and I’m allowed to waste my time as much as I want – no one’s paying me. In fact the only one who’s paying, is me when my girlfriend reads this and realises that I don’t actually have to stay late at work. But then, like most people, she probably stopped reading immediately after reading the title.

So I’ve sorted my keywords into an Excel file by the web pages. Although many people disagree as to how many keywords you should have per page, I’m trying to keep the core keywords as low as I can and then add more generic qualifiers [i.e. agency, top 10, etc] once I’ve fed them through Google Adwords again to get a good balance between which are well searched for/have low competition.

Therefore, I’m seeing more generic phrases such as “PR agency”, “global PR company”, etc for the home page while more specific terms such as “digital agency” and “healthcare PR” will lead searchers to their respective pages.

The more specific keywords, the less traffic you will get. However, the more specific the keyword, the more relevant the traffic.

This is how I am collating keywords for the digital page. Basically I want every permutation from the digital list and the two lists from the generic qualifiers tab. I will end up with a list of words along the lines of: Top 10 digital PR; leading digital PR agency; etc.

Open up Notepad ++

Copy and paste the list of digital keywords list into Notepad++.
Copy the first term from the generic list. For this example, I’m only selecting “top” for now.
Return to the Notepad++ list of digital words.
Hit CTR+F to access the find and replace function.
As we are using regular expression make sure the option is highlighted.
Now in the find box search for “\n”. This will search for any new lines in the list.
Then replace this with “top” followed by a space.
Hit replace all and you should a list of words
something along the lines as below:

Digital
Top blog marketing
Top social media
Top social media advertising
Top social media blog
Top social media communication
Top social media communities
Top

Finally tidy it up manually and you should have a list like this.

Top Digital
Top blog marketing
Top social media
Top social media advertising
Top social media blog
Top social media communication
Top social media communities

Yes it’s time consuming but you’ll get there in the end.

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My love for Notepad++

I’m writing this as I’m working. Partly to keep track of what I’m doing and partly for a break from what I’m doing.

OK bit of a divergence here.

This is a diary rather than a tutorial, but hell, I’m completely against writing about the social media scene (My colleagues, and folk I follow do a much better job of it than I ever will) so I’ll persist with this quick tutorial and hopefully the one(s) still reading will benefit from it.

I didn’t bother with Yahoo Pipes in the end. I decided that Yahoo Pipes would work but having drawn a whole load of graphs about how my Pipe might work, I gave up and decided Notepad++ would be sufficient.

Notepad is probably one of the least used programmes on your computer, barring Spider Solitaire and the Tour Windows XP programme. It’s ugly as sin, it doesn’t wrap the text so you can’t read what you are writing, there’s only one font and most importantly: there’s no spell checker. It’s basically only used by those who couldn’t afford Microsoft Works or Office [I seem to recall writing school essays using it] back in the day.

Notepad++ however, is the greatest upgrade in technology since someone stuck a II on the end of Streetfighter.

Remember the first time you looked at Netvibes or Bloglines? RSS? “What’s the point?”, you were thinking right? But then when you were persuaded to use them either on the recommendation of the sweet tongue of Mr McInnes, you couldn’t believe how you functioned without it.

Notepad++ is like that. Only better because you pretend you are Dougie Howser when you are using it.

This next bit will sound complicated, but believe me, I’m probably the most ill equipped person to deal with “computers and that” never mind programming. Seriously Bryony, try it – you’ll love it.

PR agency keywords

As I mentioned, I’m working on two different projects. This post is about the proper keyword research we hope to actually use for Porter Novelli as opposed to me messing around with diagrams and stuff.

This is really, really baby step stuff so bear with me here.

Doing a proper keyword search is much more complex and dullsome than my fun graph would suggest. It involves having a look at every single variation of your keywords and search terms and every different permutation – like watching paint dry several times but in different shades of beige.

I initially started with a list of core keywords which are unique-ish to Porter Novelli. These include “Porter Novelli” [obviously], spokespeople, office names, and various brands throughout our organisation. The way I saw it was that if people were actively looking for Porter Novelli brands or offices they should be able to find it easily.

Next, consider searchers who may not be actively looking for you, but looking for services you provide. For instance, we’d like anyone looking for a “health care PR agency” to visit us.

This is where it gets really dull, but will prove utterly invaluable. Basically, I’ve gone through our website looking through our services. I’ve listed them and used Google’s Keyword Tool to suggest variations [I’ve ignored misspelt words for now].

Therefore, for the term “public relations” I’ve got:
public relations
publicist
publicity
PR

[You’d do this for marketing / communications / etc too]

You then need terms that will complete the search. Again using Google’s Keyword Tool I found key terms which I grouped into:
Qualifier PR agency
Geography [“PR agency Texas”]
Industry [“health care PR agency Texas”]
Services [“Digital communications agency in Texas?”]
I couldn’t think of a decent term for the last one but often people search with another qualifier [“Top 10 PR agency Texas”].

This takes ages and involves redoing the Google Keyword tool for each term that comes up just in case you miss anything out.

Right, now that I’ve got that out of the way. Interesting stuff next time [hopefully]. I can’t even be bothered sticking a nice picture on this post.

Another Search Enginey post

Yeah, I know my title isn’t search friendly. But I’m not that fussed about randoms finding it, especially as it is poorly researched and it’s just me playing around with stuff…

OK so the last couple of posts have been thinking about how to incorporate SEO to PR content and is quite unrelated to what I’m actually working on in the office right now. The reason I actually got off my pert bum and started writing the blog is because the top-digi-dawg [not his proper title] at PN, Mat Morrison asked me to keep a journal on the work I was doing on our newly launched Web site. Have a look it is really neat. While you are there, have a look here and here. Not sure if many other massive corporations would have the balls to be so transparent.

I started writing for the Under Construction blog but then got bogged down with chasing people and making changes to the site and let it slide somewhat but my new found infatuation with all things SEO, neatly ties into what I want to write about.

Blogging your work: it takes three-times longer to do anything.

I’m looking at our own site and how we can make it more search engine friendly. But it’s not just the site itself, it’s our whole Web presence. PN, you, your clients, are no longer just a single corporate Web site any more.

I know this thinking sounds about two years old but I spoke to someone recently about the seeding of their ‘viral’ game. It’s aim was to raise awareness of the client and measured its success on Web traffic to the main site. Do you then discount the hundreds/thousands of people who played the game, seen the brand but not necessarily visited the site? This kind of thinking is still rife.

My old agency, Rainier PR, seems to have a struck a good balance between how their various spaces [I’m sticking with spaces, it’s probably not what the cool kids are using but it works for me] and keywords fit together. MD’s Steve Earl and Stephen Waddington have both fairly blatantly targeted the key terms “IT PR” and “Tech PR” respectively. Steve’s blog, Earlin’ Abuse: Steve Earl’s IT PR Agency Blog ranks higher for ‘IT PR’ than the Surrey-based PR agency, and direct competitor ITPR. “Count them chickens, bad boy”, as Steve would say. Wadds’ Tech PR blog needs very little introduction for the most part. See pretty pics below.

Earlin Abuse
Wadds

I’m currently researching our keywords and will blog about them shortly. I’m using Raven as my primary research tool. It costs money but aspects of it you can find elsewhere for nowt.

This post is already too long. Bye.